Best and Worst parts of the Nissan brand
 

Hi everyone,

I am writing an article for BMB: Brand Marketing Blog called: An Open Letter to Save The Nissan Brand.

I have great love for the brand. A Nissan was my first car (manual 97 Altima with an SR20), and I am a huge fan of the early 70s Skylines and the inline-6s over the years. But Nissan has been in decline for awhile, and they are really feeling the pain this year. I want to help them out with a great vision for the brand moving forward.

I was wondering if you guys have any suggestions:
- Good parts of the Nissan brand and points of heritage to build on
- Bad parts of the Nissan brand that need to go away.
- Thoughts on the existence of Infinity

Can you guys help me out?

Cheers,
Colin Finkle